Pria Kataaria Puri is back at the Blenders Pride Bangalore Fashion Week and this time with a “young, very wearable and feminine prêt line.” The Mumbai-based designer is known for her innovative designs and this time too she insists that we won’t be disappointed. “I don’t endorse anything that I wouldn’t wear myself. So the clothes that I will be showcasing here are those that I have enjoyed wearing. In fact I am addicted to them. I came up with the designs almost a year ago and only after being satisfied with the feel and look did I decide to put together a collection,” she says. The fact that her friends started asking her to make similar clothes for them further motivated her to showcase this line, she adds. “These outfits are easy to wear and maintain and I guess that’s why I found myself wearing only these clothes for a long time. After a while my friends started referring to this line of clothing as ‘Pria dress’!”
As we get a sneak-peak into the collection we realise that the use of a new age fabric like silk lycra — that is easy to maintain and breathable — is what is making this practical line popular. “Today, life is all about making things simpler. When it comes to clothes, I hate to spend time on ironing them. I live out of a suitcase so I know how necessary it is to have manageable clothes. Clothes from this prêt line can do without ironing. You can fold them in a bundle and carry them or just throw them into a washing machine after one use, get them out and wear them without bothering about the creases.”
The fact that the clothes are something that you can wear all day comes as an added advantage. If you team it up with a simple sandal, you are good to carry it off at your work place and just by changing into heels; you can even head to a party in the same outfit. You could also throw in a belt to jazz up the outfit a bit.
This feminine, very wearable and affordable line is called Summer Love: Young, Wild, and Free. It includes jackets, tunics, maxis and dresses that carry floral geometric prints.
Can’t wait to see the collection and update your wardrobe with a couple of outfits from it? Well, Pria can’t wait to reach out to you either. “This is my second Bangalore Fashion Week outing and I am looking forward to it. I am very impressed with the way it is organised. I also feel the models here are better than the ones who participate in the Lakmé Fashion Week. I have even threatened to poach the hair and make-up artistes who are roped in for the fashion week here,” she says. The keen interest of Bangaloreans in fashion trends and their elegant sense of style is also something that draws her to the city, she adds. “While the Bangalore Fashion Week is something I look forward to, I really hope they have more buyers this time. The Indian fashion scene is equipped with creative designers. We just need to better our retailing prospects,” she ends.
source: http://www.dnaindia.com / Daily News & Analysis / Home> LifeStyle> Report / by Shruti LL/Place:Bangalore/Agency:DNA/ Monday, July 23rd, 2012