{"id":17359,"date":"2015-03-04T15:53:11","date_gmt":"2015-03-04T15:53:11","guid":{"rendered":"http:\/\/www.bangalorefirst.in\/?p=17359"},"modified":"2015-03-04T15:59:06","modified_gmt":"2015-03-04T15:59:06","slug":"the-magic-of-her-threads","status":"publish","type":"post","link":"https:\/\/www.bangalorefirst.in\/?p=17359","title":{"rendered":"The magic of her threads"},"content":{"rendered":"
\"The<\/a>
The Magic Threads store. \/ The Hindu<\/figcaption><\/figure>\n

An unusual store offers designer wear clothes for children<\/h2>\n

Vimla Crasta has absolutely no training in dress designing. But, today she has a large number of clientele that flocks to her store, on 100 Feet Road, Koramangala, to pick up party wear. Wait! Don\u2019t rush off, it\u2019s not for women but for girls aged from zero to 12. She loves children and says: \u201cThere\u2019s not much done in India or children and it\u2019s also hard to find tailors who are willing to make clothes for them. So I decided to start with something small and the last 24 years have led me to start my own outlet here.\u201d<\/p>\n

Called Magic Threads, this store was first set up in Richmond Town as Little Magic and later renamed as Magic Threads. \u201cI worked from my mother\u2019s apartment. It was a residential area and I decided to move here,\u201d says the self-taught designer who started designing clothes just for passion.<\/p>\n

\u201cIt all started out with a trip in Salem. I saw the fabric industry and picked up a few meters on an impulse and created a couple of clothes for children and they were sold out. That\u2019s how my journey began,\u201d recalls Vimla.<\/p>\n

\u201cI believe that if you have the drive to do something then you will succeed. For me, running this store is more about inter-personal relationship with my customers rather than pure business. Now I have the second generation of customers, that is, women who bought clothes from me when they were children now come to buy clothes for their children! It\u2019s really flattering,\u201d beams Vimla, who now runs the store with her niece Natasha Balan.<\/p>\n

Natasha, who is more into technology has been the strength to add in that modern touch to her aunt\u2019s talents. She has designed a play area for the little children in the store. \u201cThis helps the parents browse through our collection while the kids are enjoying themselves,\u201d explains Natasha, who also adds that most of the fabrics are not local but are imported. \u201cEspecially the flowers and the embellishments are imported and they are all attached to the dresses by hand,\u201d explains Vimla.<\/p>\n

The dresses are sleek and stylish with a little lace here and a little ribbon there with pretty flowers and the works. They offer clothes for baptism, christening, flower girls, wedding wear and party wear for young girls and also have a range of ethnic wear for girls which will be available during Pongal, Deepavali and so on.<\/p>\n

She also has a range of designer high heels for the girls! \u201cHeels are in and most young children love wearing them, though I am against it, they insist on buying them. So I have a very limited collection of them,\u201d explains Vimla, who then adds that she also plans to start off a boy\u2019s collection soon. As of now they have a very limited range for the boys.<\/p>\n

\u201cWe also custom design the clothes and soon plan to start off an online store,\u201d explains Natasha who has used the store space even for weekend workshops for parents and children to \u201chelp them bond. Being a working mother myself I realised that I hardly spent any quality time with my children.\u201d<\/p>\n

\"Vimla<\/a>
Vimla and Natash \/ The Hindu<\/figcaption><\/figure>\n

So they also conduct crafts workshops, mother toddler programmes, dance activities and so on every Wednesday and Saturday. \u201cIt\u2019s either just one weekend programme or stretched over eight weeks,\u201d explains Natasha.<\/p>\n

Magic Threads can be contacted on 41265111 or go to mymagicthreads.com<\/p>\n

source: http:\/\/www.thehindu.com \/ The Hindu \/ Home> Features> MetroPlus \/ by Shilpa Sebastian K \/ Bengaluru – March 03rd, 2015<\/p>\n","protected":false},"excerpt":{"rendered":"

An unusual store offers designer wear clothes for children Vimla Crasta has absolutely no training in dress designing. But, today she has a large number of clientele that flocks to her store, on 100 Feet Road, Koramangala, to pick up party wear. Wait! Don\u2019t rush off, it\u2019s not for women but for girls aged from … Continue reading The magic of her threads<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-17359","post","type-post","status-publish","format-standard","hentry","category-business-economy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/17359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17359"}],"version-history":[{"count":7,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/17359\/revisions"}],"predecessor-version":[{"id":17368,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/17359\/revisions\/17368"}],"wp:attachment":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}