{"id":28463,"date":"2018-01-16T07:54:38","date_gmt":"2018-01-16T07:54:38","guid":{"rendered":"http:\/\/www.bangalorefirst.in\/?p=28463"},"modified":"2018-04-10T09:10:27","modified_gmt":"2018-04-10T09:10:27","slug":"38-11","status":"publish","type":"post","link":"https:\/\/www.bangalorefirst.in\/?p=28463","title":{"rendered":"New buzz in town"},"content":{"rendered":"

\"SudharshanRaoBF16jan2018\"<\/a><\/h2>\n

One man\u2019s quest to find different types of honey and educate people on its consumption led him to start one of the country\u2019s first honey boutiques<\/h2>\n
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It was an amalgam of experience, education and desire to offer something unique, safe and wholesome that got Sudarshan Rao thinking about honey. His love for honey began in Northeastern India where he was working on a tea project. After tasting the local honey, Rao was surprised at its depth of flavour. Thus was born HoneyRus in a bid to change people\u2019s outlook towards the nectar.<\/p>\n

The genesis<\/strong><\/p>\n

\u201cThe foundation of HoneyRus has been research,\u201d says Rao. \u201cI aim to be a source of information on the fascinating and evolving world of bees and honey. For example, honey is now used in surgical bandages for its capacity to heal wounds that have become resistant to antibiotics. In that context it is called surgi honey.\u201d Rao spent almost three years before they put their product out in the market. \u201cWe wanted to be really sure about our products so our research continues to be multidimensional.\u201d They specifically provide single flower honey, educate people on what makes it unique, health benefits, and its usage.<\/p>\n

Why honey<\/strong><\/p>\n

\u201cYour question is your answer!\u201d he exclaims. \u201cHoney is a complex food product, it is antibacterial, antiviral, and it\u2019s hygroscopic (absorbs moisture). The fact that people wonder \u201cwhy honey\u2019 \u201cwhat is so different about it\u201d is what drove us to research more on the topic. It is a rather underrated food product in India that has health benefits and gourmet potential.\u201d \u201cWe go where the bees go!\u201d says Rao. \u201cA bees\u2019 job is to pollinate and the honey, a building block for hive building, and we\u2019re the thieves. Jokes apart, the best way to source honey is to let the bees do what they do best.\u201d As an agribusiness professional, Rao feels that there is no substitute to the real thing. The closest one can get to the source, the better.<\/p>\n

More than just one<\/strong><\/p>\n

The Honey Board of USA recognises about 300 monofloral varieties. Polyfloral varieties are infinite. When we say a honey is monofloral we mean the bees have foraged mostly on one particular crop. \u201cIf your honey doesn\u2019t taste, look, feel, and flow differently each time you buy one, you aren\u2019t eating the right honey! There\u2019s hundreds of flower species so it\u2019s not possible for your honey to taste the same each time.<\/p>\n

There are mono and poly flora honeys, blended ones, processed and unprocessed variants. At HoneyRus we carry seasonal honey and predominantly single flower source variants.\u201d HoneyRus has a generous collection of raw and infused varieties such as neem, acacia, wild borage and rainforest honey (from the Sunderbans). In the variant they have ginger, cinnamon and tulsi.<\/p>\n

A green connect<\/strong><\/p>\n

Since the team at HoneyRus works so closely with nature, they are invariably affected by the levels of wastage witnessed on a daily basis. Which is why when it came to building the boutique they kept two things in mind; Simple and Recycle. \u201cWe have used-reused wood and engaged small and independent professionals for assistance and the build-up,\u201d says Rao.<\/p>\n

A delicate eco-system<\/strong><\/p>\n

The honey industry is severely exposed to consumerism, so the need for honey and honey-based products is constantly high. \u201cThere is also a growing demand for honey internationally, due to their colony collapse and consumption,\u201d he says. \u201cThe challenge this poses to an intricate ecosystem is the burden it places upon these angels of agriculture. Be it indiscriminate use of pesticides, poor management of bee colonies, rapid spread of diseases among bees, and in some cases declining floral resources, increasing costs of food testing, an item consumer demands, but is not always willing to pay for, and inadequate consumer awareness.\u201d<\/p>\n

In the long run, HoneyRus hopes to show people what can be done with honey as food, a healthy alternative and a cosmetic applicant. They are also planning to sell honey-based products sooon. They deliver across India and are located at 14th A Main Road, Indiranagar, Bengaluru. Call\u00a07022224850<\/span><\/p>\n

source: http:\/\/www.thehindu.com \/ The Hindu \/ Home> Life & Style> Food \/ by Rehna Abdul Kareem \/ April 06th, 2017<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

One man\u2019s quest to find different types of honey and educate people on its consumption led him to start one of the country\u2019s first honey boutiques It was an amalgam of experience, education and desire to offer something unique, safe and wholesome that got Sudarshan Rao thinking about honey. His love for honey began in … Continue reading New buzz in town<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[664,5],"tags":[],"class_list":["post-28463","post","type-post","status-publish","format-standard","hentry","category-agriculture","category-business-economy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/28463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28463"}],"version-history":[{"count":5,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/28463\/revisions"}],"predecessor-version":[{"id":29121,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/28463\/revisions\/29121"}],"wp:attachment":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}