{"id":335,"date":"2011-06-25T05:14:27","date_gmt":"2011-06-25T05:14:27","guid":{"rendered":"http:\/\/www.bangalorefirst.in\/?p=335"},"modified":"2011-06-25T05:17:08","modified_gmt":"2011-06-25T05:17:08","slug":"visiting-card-that-sows","status":"publish","type":"post","link":"https:\/\/www.bangalorefirst.in\/?p=335","title":{"rendered":"Visiting Card that Sows"},"content":{"rendered":"


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A visiting card that grows into a plant. That\u2019s what an NGO founder hands her clients and expects them to sow and grow them into plants. In what is perhaps one of the most eco-friendly visiting cards, Janet, the founder of city-based NGO, \u2018treesforfree\u2019, hopes to drive the green message.
\nPongemia (Honge) seeds are used as visiting cards. It contains Janet\u2019s name and telephone number on one side and a message advocating planting of trees on the other. \u201cThank you in advance for planting this seed and healing the earth,\u201d reads the message. <\/p>\n

\"\"FIRST TIME IN INDIA
\n<\/strong>N Ramesh, the executive creative director of Meridian Communications, came up with this seed-cum-card concept. \u201cThe idea was conceptualised and executed in one day. It is the first time in the country that a seed is being used as a visiting card.\u201d<\/p>\n

He said treesforfree had so far been carrying out a paper-less campaign for its programmes and it did not want to use paper. That\u2019s how this idea was born.<\/p>\n

SURVIVES ON SUNLIGHT
\n<\/strong>A water-proof CD marker is used to inscribe on the card. \u201cEven if recipient throws the card somewhere, the seed will start growing. All it needs is some sunlight,\u201d said Ramesh.<\/p>\n

\u201cWhen I was young, there were honge trees all around MG Road and OMBR Road. But there are none of these now. I hope this campaign helps bring more trees in the city. This is not a copyrighted idea. Anyone who wants to avoid the use of paper or ordinary visiting cards can embrace the idea,\u201d he said.<\/p>\n

Janet said when she handed her first card to the CEO of Harley Davidson, he was taken aback, but he appreciated the idea.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n

http:\/\/www.bangaloremirror.com \/ Environment \/ by\u00a0M K Ashoka \/ Wednesday Dec 16th, 2009<\/p>\n","protected":false},"excerpt":{"rendered":"

A visiting card that grows into a plant. That\u2019s what an NGO founder hands her clients and expects them to sow and grow them into plants. In what is perhaps one of the most eco-friendly visiting cards, Janet, the founder of city-based NGO, \u2018treesforfree\u2019, hopes to drive the green message. Pongemia (Honge) seeds are used … Continue reading Visiting Card that Sows<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,77],"tags":[447,442,445,444,441,443,446],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-green-initiatives-environment","category-inspiration-positive-news-and-features","tag-ceo-of-harley-davidson","tag-eco-friendly-visiting-cards","tag-executive-creative-director-meridian-communications","tag-n-ramesh","tag-ngo-founder-janet-treesforfree","tag-pongemia-honge-seeds","tag-seeds-being-used-as-visiting-cards"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=335"}],"version-history":[{"count":5,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/335\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/335\/revisions\/338"}],"wp:attachment":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}