{"id":4280,"date":"2013-03-03T13:56:20","date_gmt":"2013-03-03T13:56:20","guid":{"rendered":"http:\/\/www.bangalorefirst.in\/?p=4280"},"modified":"2013-03-03T14:00:18","modified_gmt":"2013-03-03T14:00:18","slug":"a-yen-for-fashion","status":"publish","type":"post","link":"https:\/\/www.bangalorefirst.in\/?p=4280","title":{"rendered":"A yen for fashion"},"content":{"rendered":"

\"DivyaBF03mar2013\"<\/a><\/p>\n

A self-proclaimed advocate of art and fashion, young entrepreneur Divya Gupta\u2019s vision to give Bengaluru\u2019s fashion quotient a label boost, is set to come to fruition, come March 9. Hailing from the culture-rich Kolkata, Divya moved here in late 2009, and to her dismay, found that the city was simply not up to mark in the art and design departments. A few years on, Paraphernalia 2013 \u2014\u00a0 is set to give Bengalureans a fair dose of niche and novel products. We speak to the Purdue graduate about the show, her vision for a style-savvy city and her entrepreneurial dreams.<\/p>\n

For the astute biz-brain, the show is a platform for young, upcoming designers and entrepreneurs to showcase their products. \u201cAnd it is unique because all the participants are handpicked,\u201d starts off Divya, \u201cWe\u2019ve gone around and seen a lot of the exhibitors, some of the products I\u2019ve used personally, or I check them out online, before getting them on board.\u201d Naturally, one would assume the entrepreneur has solid experience in design. But, that is not so. \u201cI am a Bachelor of Science in management and finance. I was in the US for five years, where I studied and worked for a while. Then, I was in the Middle East for a year. This exposed me to a lot of different fashion sensibilities,\u201d she says, adding, \u201cAnd then, there\u2019s the fact that I grew up in Kolkata, a major cultural hub, and hotbed for designers.\u201d But, when she came to the city, she found that there was a dearth of fashion labels. \u201cThe kind of exhibitions here are different from the ones in Mumbai and Kolkata, where there are highly exclusive shows,\u201d she points out.<\/p>\n

After her move here, she was always on the lookout for entrepreneurial opportunities, not wanting to continue in the Big Four sphere. \u201cWhen I worked in MNCs like KPMG and PWHC, as a management consultant, I had access to a wide range of industries, including fashion. Paraphernalia seemed like the perfect way to kick start on my own independently,\u201d she admits. She makes it a point to add, \u201cIt is not just solely interest in art or fashion that has created the event. But, it really boils down to business acumen. The passion is there, of course \u2014 it is what helped me diversify.\u201d<\/p>\n

So, what is her vision, to give Bengaluru a stylish makeover? \u201cThis is a very young city, a very cosmopolitan city. People are open to different kinds of fashion\u2014 in fact, I see a lot of Mumbai in Bengaluru. My vision is to give the city more variety, keeping in mind traditions and tastes,\u201d she gushes.Divya doesn\u2019t want to look too much into the future now, wanting instead to just see how her impending show is received. \u201cDepending on how it takes off, and based on my goals and objectives, I want to make this a biannual event, \u201d she explains.<\/p>\n

source: http:\/\/www.DeccanChronicle.com \/ Home> LifeStyle> Fashion \/ DC, by Anusha Vincent \/ March 02nd, 2013<\/p>\n","protected":false},"excerpt":{"rendered":"

A self-proclaimed advocate of art and fashion, young entrepreneur Divya Gupta\u2019s vision to give Bengaluru\u2019s fashion quotient a label boost, is set to come to fruition, come March 9. Hailing from the culture-rich Kolkata, Divya moved here in late 2009, and to her dismay, found that the city was simply not up to mark in … Continue reading A yen for fashion<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-4280","post","type-post","status-publish","format-standard","hentry","category-arts-culture-entertainment","category-business-economy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/4280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4280"}],"version-history":[{"count":6,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/4280\/revisions"}],"predecessor-version":[{"id":4287,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=\/wp\/v2\/posts\/4280\/revisions\/4287"}],"wp:attachment":[{"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bangalorefirst.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}