Cash from scrap: three IIT graduates show the way

EncasheaBF16nov2015

You can now book an appointment with a raddiwala on an Android app, after which professionals turn up at your apartment and collect scrap and pay you a handsome amount too. Three Indian Institute of Technology (IIT) graduates, who quit their cushy corporate jobs and turned raddiwalas, have made this possible. The three – Priyank Jain (IIT Kharagpur), Harshal Chowdary (IIT Madras), and Rahul Jaiswal (IIT Kanpur), who worked in various technology firms, are now excited at the good response to their startup, encashea.com.

They started it in August by collecting scrap from residents of apartment complexes.

Presently, the firm is providing service to only apartment complexes in the south-eastern part of the city.

Mr. Jain said that it all started with the residents of high-rise apartment complexes finding it difficult to dispose off scrap. “We identified that residents of apartments had very restricted access to raddiwalas due to their secluded nature. It was a gap in the market which we decided to fill,” he said.

The firm has trained around 10 pick-up boys to professionally collect scrap from households. They operate the app, evaluate the worth of scrap and generate a digital invoice. The firm segregates and sells the waste to secondary recyclers.

Mr. Jain said that unlike most of the disruptive technology aggregators coming up, they were a logistics firm with operations on the ground.

He said a resident sold them over 100 kg of newspaper he had stacked up in his house for want of better avenues to dispose it. “Such avenues will encourage segregation of dry waste and wet waste in the house every day. Moreover, there is no guarantee that the e-waste that you sell a raddiwalah will be disposed off responsibly. We ensure that,” he said.

Ragpickers were the pioneers

The first to start such doorstep waste management in the city were ragpickers themselves, trained by Hasiru Dala.

Total Waste Management started a year-and-a-half ago. Today, it services 77 apartments in J.P. Nagar and Whitefield areas. You can book an appointment on the Total Waste Management app, and ragpickers arrive to educate and manage your waste — a 360 degree service, including wet waste.

The ragpickers visit these apartments twice a week and help the residents in composting as well, apart from collecting all dry waste and scrap.

Nalini Sekhar of Hasiru Dala, said that the very fact that ragpickers go to these apartments with uniforms and use an app to calculate the value of the waste has given them immense confidence. She also said that only Total Waste Management collects all waste from the residents and not cherry pick. “Regular raddiwalas also take only high-value waste like metal and paper, leaving behind low-value waste which attains a critical mass. In our model, high-value waste subsidises low-value waste,” she said.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Bengaluru / by K.V. Aditya Bharadwaj / Bengaluru – November 16th, 2015

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