All it took was an introspective six-month sabbatical from their tech jobs to give-up comfortable paycheques and turn into ecommerce entrepreneurs. This story is pretty much routine now for new-age Bengalureans but what’s different here is that Nirupesh Joshi and Mercy Amalraj found their calling in the offbeat business of watch-making in India. While Joshi worked for Akamai Technologies in Hong Kong for ten years, Amalraj was a freelance mobile app developer and quality assurance engineer.
Few weeks ago, the husband-wife duo launched Bangalore Watch Company. The fine watch-making brand based out of the IT city manufactures mid-segment gentleman’s timepieces, priced at about Rs 40,000 each.
Plan is to narrate Indian stories in all their successive collections too. Even their brand logo incorporates the geometric interpretation of the coat of arms symbol from the erstwhile kingdom of Mysore.
Joshi has turned into a watch designer. His assembly unit located in Kanakapura brings together components sourced from across the world to manufacture these pieces.
In the last three weeks, they have found takers in tech-executives, entrepreneurs, artists and architects above the age of 30. “They appreciate things of Indian origin and want to add our watch to their existing collection of timepieces,” adds Joshi. The brand’s next collection will be rolled out in October this year.
source: http://www.economictimes.indiatimes.com / The Economic Times / Home> ET Home> RISE> Startups> News Buzz / by Smita Balram, ET Bureau / April 25th, 2018