Selling Soda & Nostalgia

SodaBF27aug2013

Mysore :

It’s been 61 years now. When we started the shop, the rent was Rs.75 and I was 20,” says Nagaraja Rao, one of the three brothers who started the Soda Factory at Agrahara in city.

The drinks parlour once called ‘The Soda Factory’ has been now renamed ‘Sri Prasanna Cool Centre’ but the old-timers prefer to call it ‘Soda Factory.’ The shop is a throwback to the 1950s with its white textured walls, old tables, an array of colourful rainbow of syrups filled in glass bottles that sit behind the doors. The shop offers more than 10 different soda-based drinks but their popular ones are ‘Sogade Beru soda’ (a drink made of sogade plant root which is good for heart and cholesterol) and surprisingly, a non-soda drink- ‘Rose milk’ !

The Soda Factory opened its doors on February 2, 1954. It was headed by three brothers Nagaraja Rao, Achyutha Rao and Anantha Rao. Over the years, they have experimented with various flours and have set a simple menu that is refreshing and healthy. The homemade soda simply mixes the carbonated water from the soda fountain that’s poured into a glass filled with any combination of flavours. They are known for their homemade soda paired with their locally acquired Sogade Beru and Lemon-lime.

In fact, old Mysoreans still visit them and even the ones who are living outside when they visit Mysore make sure to drop in, says Nagaraja Rao. Also the brothers take turns running the shops.

One of the brothers, Achyutha Rao, who was on a break after preparing Lime Pepper Soda says, “We have seen Mysore changing over all these years. We want people to remember how things once were. There are people who bring their grandkids here and tell them how they remember it. We sell Soda and Nostalgia” and smiles.

Today this soda shop continues to exist, but leads a quiet existence thanks to locals and old times who want a trip down the nostalgia lane.

source: http://www.starofmysore.com / Star of Mysore / Home> Feature Articles / by Sumukh Bharadwaj / August 21st, 2013

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